The company now wants products that will stand out and have strong individual identities - and that means making some bold moves. The result is Yu Televentures, an all-new subsidiary company which will develop and sell smartphones aimed at the youth market. Yu will target tech-savvy but budget-conscious buyers, and is banking on catchy names and slogans with "attitude". Interestingly, these phones will only be available online. The company also talks up an "ecosystem of connected devices" and a "differentiated user experience".
Look and feel
There's no sign of Micromax anywhere on the product or its packaging despite that brand's popularity, which means Yu really doesn't want to be associated with its parent company. The box is very plain; just brown cardboard with Yu and Cyanogen logos printed on all sides. It's almost as minimalist as Xiaomi's boxes, but nowhere near as slick.
There's no sign of Micromax anywhere on the product or its packaging despite that brand's popularity, which means Yu really doesn't want to be associated with its parent company. The box is very plain; just brown cardboard with Yu and Cyanogen logos printed on all sides. It's almost as minimalist as Xiaomi's boxes, but nowhere near as slick.
The Yu Yureka itself is not especially slim or light but it does appear better constructed than most Micromax phones we've seen before. The front is smooth and free of markings other than an outline of the Home button printed beneath the screen. The Back and Menu buttons don't have printed icons but all three light up when the screen is active. There isn't much room around the screen, and the edges are slightly raised to help prevent scratching.
Specifications and software
There's a lot to like about the Yu Yureka. For starters, there's the brand new Qualcomm Snapdragon 615, an octa-core SoC with 64-bit support. Lower cost octa-core processors from MediaTek have been around for quite a while, but this is a first for Qualcomm. Cyanogen 11 just happens to be 64-bit capable, which makes that feature worthwhile too. There's 2GB of RAM, which is good for a phone in this price bracket. There's 16GB of internal storage space and up to 32GB can be added using a microSD card.
There's a lot to like about the Yu Yureka. For starters, there's the brand new Qualcomm Snapdragon 615, an octa-core SoC with 64-bit support. Lower cost octa-core processors from MediaTek have been around for quite a while, but this is a first for Qualcomm. Cyanogen 11 just happens to be 64-bit capable, which makes that feature worthwhile too. There's 2GB of RAM, which is good for a phone in this price bracket. There's 16GB of internal storage space and up to 32GB can be added using a microSD card.
We're also happy with the screen's 720x1280-pixel resolution. At 5.5 inches, it's just a little grainy - but again we're reminded that we could be doing a lot worse when it comes to sub-Rs. 10,000 smartphones. The standard wireless protocols are covered: Bluetooth 4.0 and Wi-Fi b/g/n. LTE is supported on the 2300MHz TDD band currently used by Indian service providers as well as the less common 1800MHz FDD band.
There are loads of settings for lots of tiny little things, such as the appearance of the power level indicator in the status bar, how long the capacitive button backlight should stay on, and what each of the device's buttons should do. You can disable the capacitive buttons altogether and display soft buttons on screen, if you would like to for any reason. There are also lots of shortcuts, such as double-tapping the status bar to lock the phone, or sliding a finger along it to adjust brightness. One of our favourite features is sound profiles - just like on old Nokia phones, you can set profiles such as Home, Work, Night and Silent.
The look and feel of the UI is highly customisable. Just like we saw on the OnePlus One, you can mix and match elements from different themes. We eventually settled on a custom mix of elements from the Android Holo theme and Yu's own defaults. Creating a Cyanogen account gives you access to more downloadable themes - we could see only five in the app, but presumably there will be more in due course.
Performance
We were eager to see how Qualcomm's new CPU performs, and the results were quite positive. The Yureka seems to be able to match the Xiaomi Redmi Note in most situations - 3DMark gave the Redmi Note a slight advantage in the 720p Ice Storm test, but the Yureka stole the lead in the high-resolution Ice Storm Extreme test. Quadrant favoured the Yureka, with a score of 17,586 overall compared to the Redmi Note's 16,083. The Yureka scored 31,014 in AnTuTu 5.5, while the Redmi Note scored 31,969 in AnTuTu 5.0. Keep in mind that these scores apply to the original 3G-only version of the Redmi Note, which uses an octa-core MediaTek MT6592 processor and is not available anymore.
We were eager to see how Qualcomm's new CPU performs, and the results were quite positive. The Yureka seems to be able to match the Xiaomi Redmi Note in most situations - 3DMark gave the Redmi Note a slight advantage in the 720p Ice Storm test, but the Yureka stole the lead in the high-resolution Ice Storm Extreme test. Quadrant favoured the Yureka, with a score of 17,586 overall compared to the Redmi Note's 16,083. The Yureka scored 31,014 in AnTuTu 5.5, while the Redmi Note scored 31,969 in AnTuTu 5.0. Keep in mind that these scores apply to the original 3G-only version of the Redmi Note, which uses an octa-core MediaTek MT6592 processor and is not available anymore.
Source:ndtv
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